Landea® is a unique risk management service developed specifically for Agricultural Merchants & Cooperatives (collectors), either for their own needs or those of their farmer partners. This service helps to build a successful pricing strategy.
Landea® can help to be the start of a strong partnership between Cargill and
the collector. Landea® helps cooperatives to manage their market risk exposure and supports the development and deployment of a price risk management solution for their farmer partners.
Landea® has a dedicated agricultural team, who understands German customers enabling it to offer a service tailored to their needs. It draws on Cargills expertise in risk management and its knowledge of the grain market.
What is the Landea® added value?
Landea® is a turn-key solution to manage market risk. Unlike other existing offerings in the market, Landea® guides the collector by providing solutions tailored to its needs, but also by helping to establish a risk management service for its farmers.
Finally, partnership with Landea® will help collectors to build a differentiation strategy in an increasingly volatile environment.
Collectors can receive help in managing the volatility of agricultural commodities. They benefit from Cargills expertise and its dedicated team to build customized tools together that will best fit their needs.
With the farmer risk management solutions, collectors can offer their farmers innovative pricing offers for their crop that meets their expectations. Trained by Landea®, a collectors sales team will develop new skills that will help to build a new relationship between the farmer and the collector. With this new service, collectors strengthen their risk management strategy.
Farmers can easily access risk management tools that are integrated into the pricing offers for the crop from their collector. They thus have a single contact person with whom to set up their sales strategy for their crop. During the whole production and crop sale period they work with their usual contact to build a marketing plan and manage price risk to improve their income.